Interview: Alex

SeleneInterview, News & Events

Alex is a mature experienced Tantrist with several years of experience practising in the Lower Mainland and Vancouver Island. Alex has taught Couples Tantra workshops providing tips and techniques for enhancing sexual intimacy and deeper love. Alex provides Tantric Massage Sessions for Women and Couples who wish to explore their sensuality and sexuality.

In addition, Alex is a Dominant who practices B.D.S.M. and through his Dark Tantra Sessions clients are able to explore their inner submissive and taboo fetishes.

  For me, any (marketing) channel must ensure personal privacy above all else. Hence, I am dubious about using Facebook or Twitter as they are international firms and not always respecting the personal privacy laws here in Canada and/or BC. 

Do you use social media as a means to attract new business?
Alex: I only use social media for personal use. I have my spa business that I setup on Facebook but found that it really didn’t provide me with any additional customers. So, for my Tantric side of business I haven’t really considered using it.

How do you differentiate yourself from your competition?
Alex: I guess my work is a combination of sexual healing as well as pleasure so one key aspect would be the beneficial healing one receives. I also try to differentiate by appealing to more up scale clientele. I used to advertise on Craigslist as a sensual Tantric Massage practitioner and my target audience was primarily mature married women. So, whenever I checked the competition (that being male practitioners) their focus was more on sex escorts and how well endowed their physical attributes were. In my ads I spoke to the benefits – relaxation, stress release, fulfilling their needs, enhanced techniques and my knowledge and experience over how good I looked or my sexual prowess.

Are there potential pitfalls, or things to be careful about, when using this channel?
Alex: For me, any channel must ensure personal privacy above all else. Hence, I am dubious about using Facebook or Twitter as they are international firms and not always respecting the personal privacy laws here in Canada and/or BC. I have looked at Leolist as a potential channel as it seems to be a focal point here on the mainland for getting noticed. There doesn’t seem to be other then private websites a good channel that I’ve come across, After Craigslist stopped allowing massage therapists and alternative pseudo sexual workers to use their site I have had to rely on word of mouth for advertising.

Do you use marketing channels other than social media?
Alex: As mentioned above I would consider Leolist and possibly Fetlife as marketing channels. I am on some other sex workers personal websites but they too haven’t provided much in the way of new clients. I have found that doing weekend workshops was a great way to pick up new clients. This was through prominent members in the BDSM community who would provide the space and do the marketing/vetting/etc of participants. It was a good way of advertising and I would only request a fixed honorarium from whomever was sponsoring the event. I would hope to do more of these in the future once covid-19 has ended it’s risk to our communities.